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Badminton WA

Project type

Digital Video

We produced a comprehensive video campaign for Healthway, combining three distinct projects to promote healthier lifestyles through sport and activity.

The campaign includes a video for Badminton WA that showcases the excitement of the sport and encourages people to play, a second video highlighting the LiveLighter initiative’s focus on staying active and making healthier lifestyle choices, and a third emphasising the corporate partnership between Healthway WA and Badminton WA.

Together, these videos create a cohesive narrative, inspiring individuals to embrace fitness, well-being, and community through engaging, high-quality storytelling.

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