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The Work

iTechWorld

Power Your Next Adventure

The Challenge

 

Create a retail TVC for a campaign that puts iTechWorld front of mind for outdoor adventurers when thinking about camping power supplies.

 

 

The Solution

 

A TV commercial using Australian rugby icon and media personality Nick Cummins as the key talent. The script ensured Nick’s natural personality and humour shone through to grab the audience’s attention and provided for a natural connection with the viewer, while the set was designed to appeal to the everyday Aussie camper by incorporating a camper trailer with Nick’s iconic Amarok ute and camping setup.

 

The Content

 

1x 30” TVC - ‘Power Your Next Adventure’

 

 

The Team

 

Director and Copywriter: Daniel Oreskovich

DOP: Harne Hennessey

Audio: Tim Bottt

Lighting: Dion Borrett

Hair and Makeup: Rana Mosleh

Production Assist: Callum McGregor

Graphics and Animation: Simon Henderson

Sound Mix: Mike Fragomeni

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